Context:
Recently, the Supreme Court of India has ordered that all advertisers/advertising agencies must submit a ‘Self-Declaration Certificate’ before publishing or broadcasting any advertisement.
Relevance:
GS II: Polity and Governance
Supreme Court’s Order on Advertisements
New Requirement
- Mandate: All advertisers and advertising agencies must submit a ‘Self-Declaration Certificate’ before publishing or broadcasting any advertisement.
- Effective Date: Applies to all new advertisements from 18th June 2024.
Purpose
- Goals: Ensure transparency, consumer protection, and responsible advertising practices.
Compliance and Guidelines
- Regulatory Compliance: Adherence to relevant regulatory guidelines, including:
- Rule 7 of the Cable Television Networks (CTN) Rules, 1994.
Norms of Journalistic Conduct of the Press Council of India.
- Rule 7 of CTN: Advertisements must comply with Indian laws and avoid offending the morality, decency, and religious sensitivities of viewers.
Submission Process
- Certificate Submission:
- For TV/Radio Advertisements: Broadcast Seva Portal.
- For Print and Digital Media Advertisements: Press Council of India portal.
Record Keeping: Advertisers must provide proof of uploading the Self-Declaration Certificate to the relevant broadcaster, printer, publisher, or electronic media platform for their records
