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Govt. moots abolishing digital tax on online advertisements from April 1

Context and Background

  • The equalisation levy (EL) was introduced to tax foreign tech giants benefiting from India’s digital economy without a physical presence.
  • The 6% EL was applied to payments made to non-resident entities for online advertisement services.
  • 2% EL was imposed on non-resident e-commerce operators in 2020, but it was removed in 2024.
  • The government now proposes abolishing the 6% EL from April 1, 2025, as part of the Finance Bill, 2025.
  • The move is seen as a preemptive measure to avoid retaliatory U.S. tariffs, expected to be imposed on April 2.

Relevance : GS 2(Governance) , GS 3(Tax Structure)

Implications and Impact

  • Improved US-India Trade Relations:
    • Averts potential retaliatory tariffs by the U.S. on Indian exports.
    • Enhances bilateral trade negotiations and aligns India’s tax policies with global norms.
  • Boost to Foreign Investment in Digital Economy:
    • Makes India a more attractive market for foreign digital companies.
    • Could encourage greater investments in India’s digital infrastructure.
  • Revenue Implications:
    • Potential loss of tax revenue for the government.
    • May necessitate alternative taxation mechanisms, possibly under a global tax framework.
  • Shift Towards OECD-led Global Tax Reforms:
    • Aligns India with the OECD’s Pillar One and Pillar Two framework for global digital taxation.
    • Increases India’s credibility in global tax negotiations.

Factors Leading to the Move

  • US Opposition and Retaliatory Tariff Threats:
    • The 2% digital tax previously imposed led to USTR investigations and strong pushback.
    • U.S. threatened trade barriers if digital taxes were not removed.
  • Global Tax Reforms Under OECD Framework:
    • India had agreed to gradually phase out unilateral digital taxes under the OECD’s global tax deal.
    • Removal of EL aligns with the global minimum tax and fair taxation of multinational corporations.
  • Concerns Over Double Taxation:
    • EL created compliance burdens and risked double taxation on non-resident firms.
    • Countries like the U.S. argued that Indian businesses were already benefiting from user-based taxation models.
  • Evolution of India’s Digital Tax Policy:
    • Initially introduced to tax digital services provided by foreign firms in the absence of a physical presence.
    • With global tax cooperation improving, India is moving toward a multilateral framework.

Way Forward

  • Strengthening Global Tax Coordination:
    • Continue participating in the OECD Inclusive Framework to secure fair taxation rights.
  • Alternative Tax Measures:
    • Explore corporate tax adjustments or profit-based taxation rather than transaction-based levies.
  • Ensuring a Level Playing Field for Domestic Firms:
    • Consider new policies to protect Indian digital startups from aggressive foreign competition.
  • Monitoring the Impact on Government Revenues:
    • Assess revenue implications and evaluate alternative tax structures if needed.

March 2025
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