Context:
The government will soon roll out the much-awaited ‘INDIAsize’ initiative, the Union Textiles Minister said recently.
Relevance:
Facts for Prelims
INDIAsize Initiative
- Purpose and Origin: Initiated by India’s Ministry of Textiles, the INDIAsize project aims to create standardized measurements that are tailored to fit the diverse Indian population, addressing the issue of poor garment fits that result from using standardized Western body measurements.
- Need for the Project:
- Currently, many brands in India adopt US or UK size standards, which often do not align with the typical Indian body dimensions. This discrepancy results in ill-fitting clothes and widespread consumer dissatisfaction.
- Project Execution:
- The initiative involves collecting anthropometric data from over 25,000 Indian males and females, ranging from 15 to 65 years of age, using safe, non-invasive 3D whole-body scanning technologies.
- Impact and Benefits:
- A detailed size chart developed from this data will guide both domestic and international clothing manufacturers and retailers to produce apparel that fits the Indian consumer more accurately.
- This standardization is expected to harmonize the supply with the demand for well-fitted clothing, enhancing consumer satisfaction and boosting sales.
- Future Applications:
- Once implemented, the INDIAsize standards will become the benchmark for Indian and global fashion brands operating within the country, potentially revolutionizing the apparel industry by ensuring better fits and fewer returns due to size mismatches.
