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Urban consumers are worried about their income levels

Context : Divergence Between Employment Optimism and Income Pessimism

  • 35.5% of urban respondents in March 2025 reported an improvement in employment opportunities over the past year.
  • However, only 23.8% said their income levels had increased, reflecting a gap of nearly 12 percentage points.
  • Indicates jobs are available, but they are not translating into higher earnings.

Relevance : GS 1(Urbanization), GS 3(Economy)

Reversal of Income Optimism Since March 2024

  • Following recovery post-pandemic, optimism about income began declining from March 2024.
  • This downward trend continued into March 2025, suggesting persistent income stagnation.
  • Less than 1 in 4 urban respondents reported any rise in income.

Rural Income Pessimism More Pronounced

  • 29.9% of rural respondents reported an income decline, compared to 23.3% in urban areas.
  • This underscores the economic vulnerability in rural and semi-urban areas, even as job optimism was more urban-centric.
  • The newly introduced RBI rural survey captures this emerging divergence in sentiment.

Rising Commodity Prices Pressuring Households

  • Over 90% of urban consumers perceived a rise in commodity prices compared to a year ago.
  • This perception aligns with broader inflationary trends, affecting basic consumption baskets.

Spending Has Increased, But Not Due to Higher Incomes

  • Over 80% of urban respondents said their spending had increased over the past year.
  • Since incomes are stagnant, increased spending is likely due to price inflation rather than lifestyle upgrades.
  • Implies a strain on household budgets, possibly eroding savings or increasing credit dependency.

Deterioration in Overall Economic Sentiment

  • Only 34.7% of urban consumers felt the overall economic situation improved compared to the previous year.
  • This is the lowest percentage in over a year, showing a disconnect between employment gains and quality of life.
  • Suggests that macroeconomic recovery is not being felt at the household level.

Key Takeaways

  • Urban employment scenario shows signs of recovery, but quality of employment (in terms of wages) is questionable.
  • Rising cost of living amid stagnant wages is causing consumer stress and economic pessimism.
  • Rural India is facing deeper income-related challenges, possibly due to agricultural distress or lack of diversified rural employment.
  • The mismatch between employment optimism and economic pessimism suggests a K-shaped recovery, with uneven benefits across sectors and regions.

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